In a groundbreaking partnership that seeks to redefine the creative industry, Numbers Protocol has joined forces with Fairpicture to champion trust, authenticity, and fairness in visual content. This collaboration aims to revolutionize the way creators produce, share, and consume content by prioritizing ethical practices.
Fairpicture, a digital platform and consulting agency, has been at the forefront of advocating for fair and ethical visual storytelling. By connecting clients with a global network of local freelance photographers and videographers who adhere to strict consent, representation, and production guidelines, Fairpicture has been instrumental in reshaping the power dynamics in visual storytelling. Their mission to ensure fairness for both the people depicted in images and the creatives involved in their production has garnered widespread recognition.
The partnership between Fairpicture and Numbers Protocol is rooted in a shared vision of promoting consentship, fair revenue sharing models, content provenance and authenticity, as well as traceability and verification. By leveraging their expertise, networks, and resources, both organizations are committed to supporting the global creator community and fostering a fair and ethical storytelling approach.
Together, Fairpicture and Numbers Protocol will embark on various collaborative efforts, including educational programs, community engagement, project implementation, use case demonstrations, and integration. By combining their strengths, they aim to create a transformative impact on the creative industry, ensuring that creators, brands, consumers, and donors can have complete confidence in the visual content they encounter.
Aurel Vogel from Fairpicture expressed enthusiasm about the partnership, stating, “Trust and authenticity are important aspects of a fair picture. If we can’t trust in what we see, we are vulnerable to stereotypes and abuse. Numbers provides an elegant technical solution to ensure that brands, consumers and donors know the origin of photos and videos they see and work with. Fairpicture is looking forward to implementing this solution into its certified fair production process and contribute to the development with its knowledge and network in ethical visual communication.”
The partnership announcement between Fairpicture and Numbers Protocol marks a significant step forward in the quest for a fair and transparent creative industry. By embracing innovation, collaboration, and a shared commitment to ethical practices, these two organizations are breaking boundaries and paving the way for a future where trust, authenticity, and fairness are at the core of every creative endeavor.
About Fairpicture
Fairpicture is a digital platform and consulting agency that makes it easy and fast to connect with a global network of local freelance photographers and videographers who believe in the power and impact of fair visual storytelling for brands, nonprofits and government agencies. With clear consent, representation and production guidelines, the Fairpicture community is creating a movement in the creative industry. Whether for a product video or fundraising campaign, by working with Fairpicture visual creators, your organisation is helping to improve the power dynamics in storytelling and create more fairness for the people depicted in images, as well as for the creatives involved in their production.
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